Morphy Auctions’ March 2017 Premier Automobilia and Petroliana Sales Event Hits the Road with An Astonishing Selection of Signage, Globes, Cans, and Other Category Collectibles.

This highly anticipated auction features over 125 lots of merchandise from the Gilmore Oil Company, the west coast petroleum distributor known for its dramatic promotions. 

Las Vegas, NV, February 7, 2017 – Morphy Auctions, the finest auction destination for fresh to the market collections, is excited to announce this 650+ lot sale to be held on Saturday, March 25th, 2017 starting at noon.  All items from this event are on display in Morphy’s Las Vegas auction gallery and are available for preview now.

It’s all in the service with this sale’s collection of vintage advertising signage from Gilmore gasoline stations.  A pair of highlights in this category are worthy of a salute.  The first, lot #161, is a Gilmore Gasoline service station flagman with near-perfect paint on each side.  The second, lot #162, is another Gilmore service station flagman with very nicely aged paint.  Both come with an original Gilmore flag and are considered the “holy grail” of Gilmore advertising.  These signs were placed at the top of stations to grab attention and were very effective in doing so!  They are estimated at $15,000-20,000 and $10,000-15,000 respectively.  Lot #163, a Gilmore Blu-Green masonite sign is estimated at $5,000-7,500.  This rarity, with exceptional color and gloss, was made by Vitachrome in Los Angeles and is marked “Property of The Gilmore Oil Company” in the corner. And lot #165, a possibly one of a kind, single sided hand painted tin Gilmore highway sign in a wooden frame is certain to go into overdrive with its $5,000-7,500 estimate.


This sale offers an expansive selection of car and transportation themed signage from other companies and organizations as well.  It’s easy to get lit up over lot #191, four large GULF porcelain neon letters in working condition; they are estimated at $4,000-6,000.  Lot #281, a Ford V8 Genuine Parts triangle double sided porcelain sign, is right on point with its $5,000-7,500 estimate.  And lot #350, a blue and white Southern California Auto Club diamond road sign is estimated at $1,000-1,500.  This hidden jewel is truly a great piece of early Los Angeles history.


There is no place on Earth with a finer selection of globes than this sales event.  It’s nonstop excitement with lot #242, a set of Signal globe lenses in a new metal globe body.  These feature the company’s traffic light logo and are estimated at $4,000-6,000.  Another strong contender in this category is lot #56, a set of Richfield “The Gasoline of Power” lenses.  This seldom seen globe with nice colors is estimated at $2,500-5,000.  Lot #235, a Mobiloil milk glass oil cabinet globe with the company’s early gargoyle logo is estimated at $2,000-3,000.  This example is in very good condition and features a copper screw base.  Lot #238, a pair of Hudson Ethyl globe lenses decorated with the company’s truck logo, is estimated at $1,500-2,500.  And the heat is on with lot #240, Sunray Gasoline Globe Lenses in an original orange Capco globe body, estimated at $1,500-2,500.


It’s time to focus on this sale’s offerings of single globe lenses, with several fine Gilmore lion themed examples on offer. Lot #51, a Gilmore Red Lion Plus Tetraethyl example – one of the most desired Gilmore lenses known – is king of the category with its $15,000-20,000 estimate.  Another mane attraction in this group is lot #52, a Gilmore Blu-Green lens featuring roaring lion head.  It is estimated at $10,000-15,000.  Collectors will pounce on lot #53, a Roar with Gilmore lens decorated with a leaping lion and checkered race flag, estimated at $8,000-12,000.  And lot #50, a Rainbow Gasoline Motor Oil Lens in a new body, is certain to generate a spectrum of interest.  It is estimated at $15,000-30,000.


It’s can-do with this sale’s comprehensive offerings of unusual containers, with vintage oil, gas, antifreeze, cleaner, polish, and lighter fluid packaging on offer.  Things are certain to soar with lot #1, an ACE HIGH motor oil quart can with great airplane graphics.  It is estimated at $1,500-3,000.  Lot #3, a Bisonoil motor oil quart can illustrated with a proud buffalo, is estimated at $600-900.  Lot #7, a Gilmore wax paste cleaner can featuring the Gilmore truck, is the wheel-deal with its $750-1,500 estimate.  And one final headliner of note here is lot #10, a Gilmore one gallon can decorated with the face of the company’s roaring lion.  This rare can with nice age and patina is estimated at $750-1,250.


This transportation-themed sale crosses the finish line with a great selection of pumps, displays, ephemera, and pressed steel toys and models, including lot #420, a Buddy L Mack tanker truck estimated at $750-1,500 and lot #423, a Keystone monocoupe airplane, estimated at $500-750.


According to Dan Morphy, President of Morphy Auctions, “We are thrilled to present this fantastic automobilia and petroliana auction at our Las Vegas facility.  The sheer number of Gilmore lots – a brand very much associated with the west coast – confirms these logistics as a perfect fit! We welcome you to visit our gallery in Las Vegas to view these rarities in person, or of course check them out online anytime at”


About Morphy Auctions:
Morphy Auctions, the finest auction destination for fresh to the market collectibles, is located in Denver, Pennsylvania. The company also has an office in Las Vegas, Nevada.  A full-service auction house, the company presents over 30 premier auctions annually, as well as monthly discovery sales. Morphy’s team of specialists includes the nation’s finest and most recognized experts in popular collecting categories including advertising; firearms; fine automobiles, automobilia and petroliana; coin-operated machines; antiques, fine, and decorative art; dolls, bears, toys, and trains; cast iron; coins; marbles; and jewelry.  Morphy Auctions is owned by President and Founder Dan Morphy, himself a lifelong and passionate collector of antiques, banks, and numerous other categories.  Morphy’s has been in business since 2004 and has grown from two to over 65 employees in over a decade.

Morphy Auctions, Las Vegas is located at 4520 Arville Street, Las Vegas, NV 89103.   We can be reached by phone at 702-382-2466, by fax at 702-382-6513, and by email at  Our Las Vegas gallery is open Monday through Friday from 9:00am-4:00pm. For more information on Morphy’s, visit


Sarah Stoltzfus

Director, Marketing

Morphy Auctions
877-968-8880 x710


Lot Item Low Est., $ High Est., $
1 ACE HIGH Motor Oil Quart Can 1,500 3,000
3 Bisonoil Motor Oil Quart Can 600 900
7 Gilmore Wax Paste Cleaner Can 750 1,500
10 Gilmore Lion Head One Gallon Can 750 1,250
50 Rainbow Gasoline Motor Oil Single Globe Lens 15,000 30,000
51 Gilmore Red Lion Plus Tetraethyl Single Globe Lens 15,000 20,000
52 Gilmore Blu-Green Single Globe Lens 10,000 15,000
53 Roar with Gilmore Single Globe Lens 8,000 12,000
56 Richfield “The Gasoline of Power” Globe Lenses 2,500 5,000
161 Gilmore Gasoline Service Station Flagman with Flag 15,000 20,000
162 Gilmore Die-cut Flag Man Complete with Flag 10,000 15,000
163 Gilmore Blu-Green Masonite Sign 5,000 7,500
165 Gilmore Gasoline Highway Advertising Sign 5,000 7,500
191 GULF Porcelain Neon Letters 4,000 6,000
235 Mobiloil Gargoyle OPC Milk Glass Oil Cabinet Globe 2,000 3,000
238 Hudson Ethyl Globe Lenses 1,500 2,500
240 Sunray Gasoline Globe Lenses 1,500 2,500
242 Signal with Stop Light Logo Globe Lenses 4,000 6,000
281 Ford V8 Genuine Parts Porcelain Sign 5,000 7,500
350 Southern California Auto Club Diamond Road Sign 1,000 1,500
420 Pressed Steel Buddy L Mack Tanker Truck 750 1,500
423 Pressed Steel Keystone Monocoupe Airplane 500 750