Morphy’s lively Las Vegas Coin-op & Antique Advertising Auction closes nears $4M mark

Top lots: Caille Bros Musical Triple Eclipse upright slot machine, $147,600; figural Mr Peanut point-of-purchase roaster/dispenser, $135,300; Caille Bros Loving Cup dual-wheel slot machine, $79,950

 

LAS VEGAS, Nev. – Morphy’s April 11-13, 2024 Coin-Op & Antique Advertising sale brought old-school fun to Las Vegas and reaped the rewards with a full house of motivated collectors and $3,936,000 in winning bids (inclusive of 23% b.p.). According to Morphy Auctions co-founder and president Dan Morphy, post-auction purchases are expected to add even more bounce to the three-day result and will likely push the grand total well beyond the $4 million mark.

 

The auction’s top-estimated and ultimately top-selling lot was an extremely rare Caille Bros (Detroit) musical “Triple Eclipse” upright slot machine whose design encases three separate machines in one handsome oak cabinet. The horizontally-arranged slots accept 5¢, 50¢ and 5¢ coins, respectively. Dan Morphy explained, “The Triple Eclipse was an ingenious design. With three separately-functioning machines in one unit, an operator could save money because he would only have to buy one gambling-machine license, not three.” An artistic masterpiece with all-original castings and most of its original nickel plating, the Triple Eclipse was made sometime between 1902 and 1904. Following its period of service as a public gambling device, the machine joined the fabled Dobby Doc collection, which was amassed in the 1930s and ’40s and lay dormant until it was discovered in a Nevada warehouse in the late 1960s. A breathtaking combination of artistry and early technology, with the serial number 121 confirming it to be the earliest of only four known survivors of its type, it cashed out at $147,600.

 

Also from Caille Bros, a circa-1910 “Loving Cup” dual-wheel slot machine – similar to the manufacturer’s “Silver Cup” model – displayed original wheels and castings, and both “played and paid” correctly. Its optional 5¢ Gum side vendor was present but not in working order. The sought-after machine was bid aggressively to $79,950 against an estimate of $15,000-$30,000.

 

Another top-notch coin-op was a circa-1904 Mills Novelty Co (Chicago) original musical “Big Six” upright slot machine, whose design features a colorful tin wheel, raised panels and an attractive “chipped glass” front. It had remained out of sight in a private collection for decades and obviously had been well cared for, as its jackpot was in fine working order and its musical tone as fine as when the machine was first marketed. It sold at Morphy’s for $48,000 against an estimate of $15,000-$30,000.

 

In 1904, Caille’s other major Chicago competitor, Watling, produced the double upright slot machine known as “The Buffalo.” All original and in its nicely preserved quartered-oak cabinet, this model is distinguished by the ornate coin heads marked “Buffalo” which are seen at the top of each of the jointly-encased units. This rare machine sold at the midpoint of its estimate for $56,580.

 

A countertop roulette machine made around 1932 by Caille Bros., the boxy wood with aluminum “Aristocrat” came to auction with provenance from the lifelong collection of Bill Howard. Original, unrestored and ready to play upon receipt of a 25¢ coin, it swept past its $15,000-$30,000 estimate to settle at $38,400.

 

Who doesn’t love Mr Peanut? At the Las Vegas sale, the jaunty mascot for Planters Peanut Company was ready to show off his jockeying talents in a way that would make even professional mechanical bull riders jealous. Complete with top hat, cane, monocle and spats, the three-dimensional character was the focal point of a fully-functional circa-1920 electric peanut-roasting machine. When activated, the figural character, who straddles the roasting barrel, renders the appearance that he is powering the machine with his cane, as an oarsman might do on a sculling team. Likely the finest of few that are known to exist, the roaster offered by Morphy’s easily surpassed its $30,000-$60,000 estimate to reach $135,300.

 

Both sports and coin-op fans stepped up to the plate to bid on an Amusement Machine Co. 1¢ All-American Baseball Game. A floor model comprised of a walnut case with a glass slant front, the game was manufactured circa 1929-’31 to represent the 1927 World Series which pitted the Pittsburgh Pirates against the ultimately victorious New York Yankees. Unrestored with its original cast-iron player and umpire figures and the original cardboard grandstand, it sold at the midpoint of its estimate for $55,000.

 

Those who were invested in the stock market during the Great Crash of 1929 probably wished they had consulted Princess Doraldina, a 5¢ fortune teller machine made in 1928 in Rochester, New York. The life-size figure of the eponymous clairvoyant was designed with an articulated wax head, wears period clothing and costume jewelry; and sits in a booth behind a glass window with a crystal ball and row of cards before her. Only Princess Doraldina knew prior to auction day that the $15,000-$30,000 estimate was too conservative. She proved her uncanny psychic skills upon securing a winning bid of $52,890.

 

Another treasure from the Bill Howard collection was an iconic 1890s automaton made by Vichy (France) and known as “Pierrot Serenading the Moon.” A similar example is featured in Christian Bailly’s reference book Automata, the Golden Years and also appeared on the cover of the catalog for Bailly’s 1994 exhibition in Liege, Belgium. In excellent working order, the auction example strummed its way to $20,400 against an estimate of $5,000-$10,000.

 

Collectors of vending machines quickly identified the ornately decorative Kemaco Lion 1¢ peanut machine as being the actual book example appearing in Bill Enes reference book Silent Salesman Too. An eye-catcher with its lantern-style globe and façade adorned with a bas-relief lion’s head, it sold just below its high estimate at $19,200.

 

Signs touting alcoholic beverages felt right at home in Sin City and could be acquired at Morphy’s sale at any of a variety of price points. A stunning circa-1920s Uncle Sam’s Monogram Whiskey self-framed lithographed-tin sign produced for Geo. Benz & Sons Distillers was noted in the catalog as possibly being a sole survivor. It rose to $15,990 against an estimate of $4,000-$12,000. Also, a framed, single-sided tin sign advertising Cadillac Beer impressed collectors with its great color and sheen, and sold for $5,904 against an estimate of $700-$1,500.

 

After the hammer fell on the final lot, coin-op expert Tom Tolworthy, who had curated the auction’s contents, remarked: “The energy generated from another fresh-to-market collection proved once again that our move back to Las Vegas has been a huge benefit for collectors and the hobby in general.”

 

Dan Morphy, who served as principal auctioneer at the three-day event, echoed Tolworthy’s sentiments, commenting: “I was very pleased with the results and the turnout. We had over 100 live attendees, including a lot of new bidders and buyers, which is always a huge positive on many levels. We also had a number of potential consignors come to meet us and see our Las Vegas operation. I can say with confidence that our fall Coin-Op and Antique Advertising sale is already shaping up to be a blockbuster.”

 

To discuss consigning a collection or single item to a future Coin-op & Antique Advertising auction hosted by Morphy’s, please contact Dan Morphy by calling 877-968-8880 or emailing info@morphyauctions.com. All enquiries are kept strictly confidential. Visit Morphy’s online at https://www.morphyauctions.com.

 

 

CAPTIONS:

 

All images courtesy of Morphy Auctions

 

2002 –

https://auctions.morphyauctions.com/UNCLE_SAM_S_WHISKEY_SELF_FRAMED_TIN_LITHOGRAPH_W__-LOT598331.aspx

Rare and stunning circa-1920s Uncle Sam’s Monogram Whiskey single-sided self-framed lithographed tin advertising sign produced for Geo. Benz & Sons Distillers. Possibly the only extant example. Sold for $15,990 against an estimate of $4,000-$12,000

 

2005 –

https://auctions.morphyauctions.com/FRAMED_CADILLAC_BEER_TIN_ADVERTISING_SIGN-LOT596512.aspx

Framed Cadillac Beer bottle sign, single-sided tin, great color and sheen. Sold for $5,904 against an estimate of $700-$1,500

 

3004 –

https://auctions.morphyauctions.com/25__CAILLE_ARISTOCRAT_COUNTER_ROULETTE_MACHINE-LOT599012.aspx

Circa-1932 Caille Bros (Detroit) Aristocrat 25¢ counter roulette machine in original, unrestored condition. Provenance: Lifelong collection of Bill Howard. Sold for $38,400 against an estimate of $15,000-$30,000

 

3128 –

https://auctions.morphyauctions.com/GENTLEMAN_SERENADES_CRESCENT_MOON_AUTOMATON-LOT599034.aspx

Iconic 1890s Vichy (France) automaton depicting young man serenading crescent moon. In excellent condition and working order. Provenance: Lifelong collection of Bill Howard. Sold for $20,400 against an estimate of $5,000-$10,000

 

3215 –

https://auctions.morphyauctions.com/PLANTERS_MR__PEANUT_DISPENSER-LOT603055.aspx

Circa-1920s Mr. Peanut cast-iron roaster/dispenser made as point-of-sale display for Planters Peanut Co. Powered by an electric motor, machine renders the illusion that top-hatted Mr Peanut mascot is operating the machine. One of very few known. Impeccable restored condition. Sold for $135,300 against an estimate of $30,000-$60,000

 

3223 –

https://auctions.morphyauctions.com/MILLS_MUSICAL__BIG_SIX__UPRIGHT_SLOT_MACHINE-LOT600920.aspx

Circa-1904 Mills Novelty Co (Chicago) original musical Big Six upright slot machine with colorful tin wheel, raised panels and lovely patina. Sold for $48,000 against an estimate of $15,000-$30,000

 

3366 –

https://auctions.morphyauctions.com/1__KEMACO_LION_PEANUT_VENDING_MACHINE-LOT600655.aspx

Ornately decorative Kemaco Lion 1¢ peanut vending machine. Unusual form with lantern-style globe. Facade adorned with bas-relief lion’s head. Actual book example in Bill Enes reference book Silent Salesman Too. Sold just below high estimate for $19,200

 

3338 –

https://auctions.morphyauctions.com/5__PRINCESS_DORALDINA_FORTUNE_TELLER_MACHINE-LOT602892.aspx

Princess Doraldina 5¢ fortune teller machine, made in Rochester, NY. Lifesize figure has wax head, wears period clothing and costume jewelry; and sits behind window with row of cards before her. Sold for $52,890 against an estimate of $15,000-$30,000

 

3424 –

https://auctions.morphyauctions.com/VERY_RARE_5___50___5__CAILLE_BROS__MUSICAL_ECLIPSE-LOT587679.aspx

Extremely rare Caille Bros (Detroit) musical Triple Eclipse upright slot machine comprising three separate machines (5¢, 50¢, 5¢) in one stunning oak cabinet. Serial No. 121, the earliest of four extant examples of this model. Provenance includes Dobby Doc collection amassed in the 1930s/’40s and discovered in a Nevada warehouse in the late 1960s. Sold for $147,600

 

3460 –

https://auctions.morphyauctions.com/1__AMUSEMENT_MACHINE_CO__1927_ALL_AMERICAN_BASEBAL-LOT601726.aspx

Amusement Machine Co. 1¢ All-American Baseball Game. Floor model with walnut case and glass slant front. Manufactured circa 1929-’31 and represents 1927 World Series that pitted Pittsburgh Pirates against the ultimately victorious New York Yankees. Unrestored with original cast-iron player and umpire figures and original cardboard grandstand. Sold at midpoint of estimate for $55,000

 

3505 –

https://auctions.morphyauctions.com/5__CAILLE_CAST_IRON__LOVING_CUP__SLOT_MACHINE_WITH-LOT596368.aspx

Circa-1910 Caille Bros (Detroit) Loving Cup dual-wheel slot machine with original wheels and castings, and equipped with side vendor. Sold for $79,950 against an estimate of $15,000-$30,000

 

3506 –

https://auctions.morphyauctions.com/5____25__WATLING__THE_BUFFALO__DOUBLE_UPRIGHT_SLOT-LOT599458.aspx

Circa-1904 Watling Mfg Co (Chicago) double upright slot machine known as The Buffalo. Well-preserved original quartered-oak cabinet with colorful wheels and ornate ‘Buffalo’-marked coin heads at top. Sold at midpoint of estimate for $56,580